Amazon PPC Management Services
Lower ACoS, scale profitable ad spend, and own branded search with certified Amazon Ads specialists managing Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Quick Answer
Amazon PPC management is the ongoing optimization of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns to drive profitable sales while controlling ACoS and TACoS. A well-managed Amazon Ads account typically lowers ACoS by 20–35% within 60 days.
Amazon Ad Types We Manage
Coverage across every campaign type in Amazon Advertising Console and Amazon DSP.
Sponsored Products
Manual, automatic, and category-targeted Sponsored Products campaigns optimized for keyword harvest, bid placement, and search-term negation.
Sponsored Brands
Headline Search and Sponsored Brands Video campaigns that drive branded discovery and protect your top-of-search real estate.
Sponsored Display
Audience and product targeting that retargets viewers, defends listings, and conquests competitor ASINs on and off Amazon.
Amazon DSP
Programmatic display and video advertising for upper-funnel reach, audience building, and remarketing across Amazon-owned sites and the open web.
Brand Defense Campaigns
Branded keyword campaigns that block competitors from buying your brand name and stealing high-intent traffic.
Coupons & Deals Strategy
Deal scheduling — Lightning, Best Deal, Prime Exclusive, and coupons — coordinated with PPC for ranking pushes and Q4 events.
Amazon PPC Metrics We Optimize
| Metric | What It Means | Healthy Benchmark |
|---|---|---|
| ACoS | Ad spend ÷ ad-attributed revenue | 15%–30% |
| TACoS | Ad spend ÷ total revenue (org + ads) | 5%–15% |
| CTR | Clicks ÷ impressions | 0.4%+ |
| CVR | Orders ÷ clicks | 10%+ |
| ROAS | Revenue ÷ ad spend | 4x+ |
Frequently Asked Questions
What is Amazon PPC management?+
Amazon PPC management is the ongoing process of building, optimizing, and scaling Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns to drive profitable sales while controlling ACoS and TACoS.
What is a good ACoS on Amazon?+
Most sellers target an ACoS between 15% and 30%. Your break-even ACoS equals your profit margin before ad spend; anything below that is profitable.
What is the difference between ACoS and TACoS?+
ACoS measures ad spend against ad-attributed revenue only. TACoS measures ad spend against total revenue including organic. Falling TACoS while sales grow signals a healthy account.
How much does Amazon PPC management cost?+
Most agencies charge a flat $500–$2,500/month or 10%–20% of monthly ad spend, depending on account size, marketplaces, and whether DSP is included.
How long does it take to lower ACoS?+
Most accounts see ACoS drop within 30–60 days. Significant structural changes — match-type splits, negative harvesting — can show measurable lift within 14 days.
Lower Your Amazon ACoS This Quarter
Free PPC audit with a 90-day scaling plan from a certified Amazon Ads specialist.